Donald Norman
  • Beauty and brains, pleasure and usability - they should go hand in hand.

  • In my opinion, no single design is apt to be optimal for everyone.

  • Readers always seem to think that the author has some control over the design of their books.

  • It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

  • User-centered design means working with your users all throughout the project.