It's amazing, if you know what you want to say, how fast it is to write.

In principle, there are only three main components of spending that much matter to monetary policy: consumer spending, business investment and exports and trade.

Someday we'll look back on this moment and plow into a parked car.

I've always been scared of advertising folk. I've met them at parties and I've been to their offices and I've always found them intimidatingly cool. At one company I visited, they held their meetings in a caravan that had somehow been installed in the place, a rather more exotic place to gather than the typical BBC glass box.

But beginners to the World Economics Forum have to understand there is no single Davos experience, and there is no single Davos community either. There are numerous tribes who interact only at a minimal level.