Being on Oprah? You realize that there are a couple of types of audience members. There are like the cult people in the audience who are just crying before she gets on. And then there are the people who are playing it cool. I definitely was somewhere in the middle.

So, to really execute design in its highest form and making people feel joy, that's a great reward.

That was always my frustration with so many of these shows, because design is not an ambush... it's a relationship. You have to know how people move and live and work to be able to design for them.

Design can have such a positive impact on the way people live and on their relationships and moods.

It's about the power of design and the power of the human spirit. It's above paying anybody to do something stupid for money like reality television does - like ambushing people.