Can you design a Rorschach test that's going to make everyone feel something every time - and that looks like a Rorschach test? It's easy to show a picture of a kitten or a car accident. The question is, how abstract can you get and still get the audience to feel something when they don't know what's happening to them?

The American Dream has run out of gas. The car has stopped. It no longer supplies the world with its images, its dreams, its fantasies. No more. It's over. It supplies the world with its nightmares now: the Kennedy assassination, Watergate, Vietnam.

You know what I really love? The CD players in a car. How when you put the CD right up by the slot, it actually takes it out of your hand, like it's hungry. It pulls it in, and you feel like it wants more silver discs.

My mother gave me this book called Feature Films at Used Car Prices by a guy named Rick Schmidt. I gotta credit the guy, cuz he gave me the most practical advice. It empowers you.

At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return.