With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.

And it's absolutely true that male sexual behaviour and female responses to male demands change a lot when they start communicating - and the levels of the communication that I've seen on the ground in very, very poor areas are so high and I think why don't we have that here?

I have always been aware that you have to get people listening before you can change their minds. Any artist's big fear is being ignored, so if you get debate, that's great.

We think that democracy can change a lot of things, but we're being fooled, because democracy is not the election. We've been taught that democracy is having elections. And it isn't. Elections are the most horrendous aspect of democracy. It's the most mundane, trivial, disappointing, dirty aspect.

Before 'Schindler's List,' I wouldn't have believed movies had a lot of power for social change.