Cool
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He who keeps his cool best wins.
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The cool thing is that now that people have made this evolution where cooking is cool, people are doing it on weekends, they're doing their own challenges. It's back to cooking. And it's real cooking.
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It seems like once people grow up, they have no idea what's cool.
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So there's nothing more provocative than taking a genre that everybody who's cool hates - and then making it cool.
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All of my favorite people - people I really trust - none of them were cool in their younger years.