Design
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To design is to communicate clearly by whatever means you can control or master.
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Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.
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Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.
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Happiness is not something you postpone for the future it is something you design for the present.
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If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much.