When you say 'design,' everybody thinks of magazine pages. So it's an emotive word. Everybody thinks it's how something looks, whereas for me, design is pretty much everything.

I don't particularly follow the Bauhaus school of design, where you make everything into a black box - simplify it.

Design and technology should be the subject where mathematical brainboxes and science whizzkids turn their bright ideas into useful products.

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

The details are not the details. They make the design.