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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
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I would like to mention that I have flown the 262 first in May '43. At this time, the aircraft was completely secret. I first knew of the existence of this aircraft only early in '42 - even in my position. This aircraft didn't have any priority in design or production.
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Longhorns are unique - each and every one of them is a different color with a different design.
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I design my shots. I walk the rehearsal as the camera and say 'this is where I want to be... I want this look.
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There is no reason to design buildings that are more basic and rectilinear, because with concrete you can cover almost any space.