We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

The crucial question one comes back to is the examination without that experience is meaningless. And I think it's true that society is becoming more and more passive, less and less fired up with enthusiasm, in many spheres.

Life it is not just a series of calculations and a sum total of statistics, it's about experience, it's about participation, it is something more complex and more interesting than what is obvious.

Artists need some kind of stimulating experience a lot of times, which crystallizes when you sing about it or paint it or sculpt it. You literally mold the experience the way you want. It's therapy.

Sometimes I think our problems are made worse by the kind of business we're in. Playing these road shows is a weird experience.