At home I serve the kind of food I know the story behind.

Corn is an efficient way to get energy calories off the land and soybeans are an efficient way of getting protein off the land, so we've designed a food system that produces a lot of cheap corn and soybeans resulting in a lot of cheap fast food.

Perhaps more than any other, the food industry is very sensitive to consumer demand.

People in Slow Food understand that food is an environmental issue.

Fairness forces you - even when you're writing a piece highly critical of, say, genetically modified food, as I have done - to make sure you represent the other side as extensively and as accurately as you possibly can.