You have to like the present if not your life becomes secondhand, if you think it was better before. Or that it will be better in the future.

The future is built on brains, not prom court, as most people can tell you after attending their high school reunion. But you'd never know it by talking to kids or listening to the messages they get from the culture and even from their schools.

My philosophy is to take one day at a time. I don't worry about the future. Tomorrow is even out of sight for me.

As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.

In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.