Is anyone serious about the politics of happiness? David Cameron dipped a toe in the water, using the word lightly, but denying the hard policies it implies. Labour shies away from it, but should take up the challenge.

Happiness is a real, objective phenomenon, scientifically verifiable. That means people and whole societies can now be measured over time and compared accurately with one another. Causes and cures for unhappiness can be quantified.

Inequality makes everyone unhappy, the poor most of all, and that is well within the remit of the state. More money gives less extra happiness the richer we get, yet we are addicted to earning and spending more every year.

Inside every adult there's still a child that lingers. We're happiness merchants - giving people the opportunity to dream like children.

You find happiness where you find it.