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In general, shorter is better. If you can encapsulate your idea into a single captivating sentence, you're halfway home.
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I don't like travelling. Which is ridiculous. And it's not because I'm afraid of dying on the plane or anything. I just like to stay at home.
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The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home.
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The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.
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The relevance for 9/11 is that what 9/11 marked was the beginning of a struggle in which the terrorists come at us and strike us here on our home territory. And it's a global operation. It doesn't know national boundaries or national borders.