When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

When I was a kid, no one would believe anything positive that you could say about black people. That's a terrible burden.

What I have is P.H. positive chronic myeloid leukemia, which is an aberration in your white blood cells.

Positive, healthy, loving relationships in your twenties... I don't know if anyone would disagree with it: I think they're the exception, not the norm. People are either playing house really aggressively because they're scared of what an uncertain time it is, or they're avoiding commitment altogether.