When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.

I'm thrilled, I'm grateful, I'm blessed. I played for the world's greatest professional sports team in history. Once a Dallas Cowboy, always a Dallas Cowboy.

I think track is still one of the most exciting participant sports, but we haven't been able to capitalize on that excitement through television and the print media.

I regard sports first and foremost as entertainment, so dry documentary narration is not for me.

I always seem to get parts where I play the sports professional - and that's not me at all!