If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

To say that you now trust the Russian military command and control system because some Russian general told you from the bottom of his heart that's the case, strikes me as most unrealistic.

When I meet a couple, I'm always interested to know if they have been together for a long time, or how loyal they are, because I know that will impact on how much I'm prepared to trust them.

I used to have trust with reporters. Give them scoops. Those were the old days. It's very strange, when you give a story and it doesn't come out the right way.

I wasn't sure how my dad would react. There was an agent sitting behind them and he told me he was embarrassed to watch the scenes. My parents have always been very open. They trust my decisions.