What I had to prove was that I had a dedication and a desire and a passion to do the work and everything else would fall in place because I have a vision that I want to portray and it did and I do it. I don't sell anything.

The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.

Another Black Label motto. That's what I think life is. It's just another bridge to cross. You ask no questions. Whatever work it is you gotta do, you gotta go over it, under it, through it, around it, to do it.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

I don't think people understand that being poor means you have to work from dawn until dusk just to survive through the day. I think there's some notion that poor people lie about all day not doing anything.