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I know from my own experience and from other people in the business that when you come from a place where nobody knew who you were and then there is this sudden shift to where everybody now knows who you are, there's an adjustment that you have to make.
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I used to be focused on being the dopest rapper in the game, and then once that became what I was, I wanted something different, and I wanted to become the best businessman in the game. I wanted to learn how to master the business like I mastered the rap.
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A revised schedule is to business what a new season is to an athlete or a new canvas to an artist.
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The most important decision I've made in business? The choices of people I have around me. When I first started I brought everybody with me, my homies from the neighborhood, criminals. I just said, 'Come on everybody, we made it.' Then I had to realize we didn't make it. I made it.
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Most small business owners are not particularly sophisticated business people. That's not a criticism they're passionate about cutting hair or cooking food, and that's why they got in the business, not because they have an MBA.