The golden rule for every business man is this: 'Put yourself in your customer's place.'

The business of the poet is not to find new emotions, but to use the ordinary ones and, in working them up into poetry, to express feelings which are not in actual emotions at all.

Nothing is so intolerable to man as being fully at rest, without a passion, without business, without entertainment, without care.

The purpose of a business is to create a customer.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.