We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.

Better a little which is well done, than a great deal imperfectly.

No great intellectual thing was ever done by great effort.

Preachers in pulpits talked about what a great message is in the book. No matter what you do, somebody always imputes meaning into your books.

The three great essentials to achieve anything worth while are: Hard work, Stick-to-itiveness, and Common sense.