Power
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Liberty consists in the power of doing that which is permitted by the law.
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What power can poverty have over a home where loving hearts are beating with a consciousness of untold riches of the head and heart?
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Power gravitates to the man who knows how.
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There is that indescribable freshness and unconsciousness about an illiterate person that humbles and mocks the power of the noblest expressive genius.
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Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.