B. F. Skinner
  • A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

  • I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.

  • The way positive reinforcement is carried out is more important than the amount.

  • Society attacks early, when the individual is helpless.

  • The real problem is not whether machines think but whether men do.