To me, the print business model is so simple, where readers pay a dollar for all the content within, and that supports the enterprise.

McSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object.

It was just an idea I had, that it could be cool to have a book covered in fake fur.

But while mum and dad were incredibly caring, it was also a very chaotic household where everyone fought about everything. So I know what it's like to internalize all that chaos.

McSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object.