Herbert Simon
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Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design.
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Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design.
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I don't care how big and fast computers are, they're not as big and fast as the world.
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Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.
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The proper study of mankind is the science of design.