Herbert Simon
  • Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design.

  • Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design.

  • I don't care how big and fast computers are, they're not as big and fast as the world.

  • Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.

  • The proper study of mankind is the science of design.