I want Americans to enjoy food. I want them to celebrate food. I want them to, on occasions, to have big cakes and great things. And I want them to indulge.

I wouldn't say that processed food, ready meals and even takeaways aren't relevant to modern life, it's just that over the past 40 years there are three generations of people who have come out of school and gone through their home life without ever being shown how to cook properly.

The public health of five million children should not be left to luck or chance.

If Obama wanted to make radical changes to America's health long-term, all he has to do is treble the price of sugar and salt.

It's just us trying to start a movement where everybody passes on a bit of cooking knowledge. We estimate that one person can potentially affect 180 others very quickly so we're just trying to spread the word.