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The question is how to bring a work of imagination out of one language that was just as taken-for-granted by the persons who used it as our language is by ourselves. Nothing strange about it.
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It's definitely true that there are a lot of the devices we used on 'Star Trek,' that came out the imagination of the writers, and the creators that are actually in the world today.
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Reading a hard copy book, and reading a book on an iPad are slightly different experiences. What they both have in common though is that you must engage your imagination in the process.
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In the beginning, we had a great deal of freedom, and Jerry wrote completely out of his imagination - very, very freely. We even had no editorial supervision to speak of, because they were in such a rush to get the thing in before deadline. But later on we were restricted.
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In this drawing we just let our imagination run wild. We visualized Superman toys, games, and a radio show - that was before TV - and Superman movies. We even visualized Superman billboards. And it's all come true.