Never work just for money or for power. They won't save your soul or help you sleep at night.

More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.

The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world of social media and smart phones, this is easy to do.

Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.

Power tends to corrupt, and absolute power corrupts absolutely.