Marshall McLuhan
  • Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.

  • I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.

  • The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

  • The car has become the carapace, the protective and aggressive shell, of urban and suburban man.

  • Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.