Marshall McLuhan
  • The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.

  • It is the framework which changes with each new technology and not just the picture within the frame.

  • The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.

  • Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.