Ron Ben-Israel
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Your best creative assets do not occur unless you do a mental shift. You have to be in a positive frame of mind because inspiration is fleeting. I walk to work for inspiration and to clear my mind.
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I don't follow trends. I make each cake for a particular wedding, or event.
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When I celebrated my bar mitzvah, there was no cake. Today, there is no such thing as a bar mitzvah in the United States without a special cake. It can be even more complicated and expensive than a wedding cake, because bar-mitzvah cakes are often based on a particular theme.
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I have a crusade against fondant, also shortening. There's no reason why wedding cakes can't taste good if you know what you're doing.